Data protection
Should there be any contradictions between this data protection declaration and the otherwise applicable contractual or business terms and conditions of Silveralp Trade GmbH, the provisions of this data protection declaration shall take precedence.
Data protection is a matter of trust and your trust is important to us. We respect your personality and privacy. We also want to ensure that your personal data is protected and processed in accordance with the law.
It is important to us that you consent to the processing of your personal data. This privacy policy provides you with comprehensive information about our data processing methods. And you decide whether you wish your personal data to be processed.
This privacy policy covers both historical and future personal data. If you consent to the processing of your personal data, we will not only process the personal data collected from you in the future in accordance with this privacy policy, but also your personal data already stored by us.
When we refer to the processing of your personal data in this privacy policy, we mean any handling of your personal data. This includes, for example:
We collect personal data in order to provide better services to our customers. We are convinced that focusing our activities on the wishes and needs of our customers should make the tasks of daily life easier for you. Better services can be:
1. How do we protect your personal data?
We have technical and organizational security procedures in place to maintain the security of your personal data and to protect your session data and personal data against unauthorized or unlawful processing and/or accidental loss, alteration, disclosure or access. However, you should always be aware that the transmission of information via the Internet and other electronic means involves certain security risks and that we cannot guarantee the security of information transmitted in this way.
2. How long do we keep data?
We will retain your personal data for as long as we deem necessary or appropriate to comply with applicable laws or for as long as it is necessary for the purposes for which it was collected. We will delete your personal data as soon as it is no longer required and in any case after the maximum retention period prescribed by law.
3. What rights do you have in relation to your personal data?
You have the right to assert your data protection rights at any time and to obtain information about your stored personal data, to correct or supplement your personal data, to object to the processing of your personal data or to request the deletion of your personal data. You will find the contact options in section 4 below. We reserve the right to correspond with you electronically (in particular by e-mail) in this context.
4. How can you contact us?
If you wish to exercise your rights in relation to your personal data or have questions or concerns regarding the processing of our personal data, you can contact us as follows: silveralp@bluewin.ch. We will endeavor to respond to your questions or concerns as soon as we receive them.
5. Who is the data controller?
We are required by law to notify you of the data controller of your personal data. The data controller is Silveralp Trade GmbH.
6. When do we collect personal data?
We collect your personal data whenever we have contact with you. The situations in which we have contact with you are varied. For example, we collect your personal data in the following circumstances:
7. What personal data do we collect?
The personal data we collect is just as varied. On the one hand, we collect personal data that you provide to us. On the other hand, we collect personal data that is collected automatically or manually when you contact us, such as
Personal data
Data on customer activity
8. Why do we process personal data?
We process your personal data for various purposes. These purposes can be summarized in different groups. In particular, we may process your personal data in whole or in part for one or more of the following purposes:
8.1 Processing purposes in connection with our range of goods and services
8.2 Processing purposes in connection with customer communication
8.3 Processing purposes in connection with special activities and events
8.4 Processing purposes in connection with the analysis of customer behavior
8.5 Processing purposes in connection with direct marketing
9. Who do we share your personal data with?
We may disclose your personal data or to third parties in order to make use of technical or organizational services that we require in order to fulfil the aforementioned purposes or for our other business activities.
Our service providers are contractually obliged to process personal data exclusively on our behalf and in accordance with our instructions. We also oblige our service providers to comply with technical and organizational measures that ensure the protection of personal data. If the service providers are located in countries in which the applicable laws do not provide for a level of protection of personal data comparable to Swiss law, we will contractually ensure that the service providers concerned comply with the Swiss level of data protection.
We may also disclose your personal data if we deem this necessary to comply with applicable laws and regulations, in legal proceedings, at the request of the competent courts and authorities or due to other legal obligations in order to protect and defend our rights or property.
10. How do we use cookies?
We also use so-called cookies on our Internet pages. These are small files that are stored on your computer or mobile device when you use one of our websites. We would also like to provide you with comprehensive information about our use of cookies.
10.1 Why do we use cookies?
The cookies we use initially serve to ensure the functions of our website - such as the shopping cart functionality. In addition, we use cookies to adapt our website to your customer requirements and to make your surfing experience with us as convenient as possible. We also use cookies to optimize our advertising. Cookies enable us to present you with advertisements and/or special goods and services that may be of particular interest to you based on your use of our website. Our aim is to make our website as attractive as possible for you and to present you with advertising that matches your areas of interest.
10.2 Which cookies do we use?
Most of the cookies we use are automatically deleted from your computer or mobile device at the end of the browser session (so-called session cookies). For example, we use session cookies to save your country and language preferences and your shopping cart across different pages of an internet session.
We also use temporary or permanent cookies. These remain stored on your computer or mobile device after the end of the browser session. When you visit one of our websites again, they automatically recognize which entries and settings you prefer. Depending on the type of cookie, these temporary or permanent cookies remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has expired. They are used to make our website more user-friendly, effective and secure. Thanks to these cookies, for example, you will be shown information on the site that is specifically tailored to your interests.
The cookies stored on your computer or mobile device may also originate from partner companies. These cookies enable our partner companies to target you with advertising that may actually be of interest to you. The cookies of the partner companies remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has expired.
10.3 What data is stored in the cookies?
No personal data is stored in the cookies we use. The cookies we use cannot be assigned to a specific person. When a cookie is activated, it is assigned an identification number.
10.4 How can you prevent the storage of cookies?
Most Internet browsers accept cookies automatically. However, you can instruct your browser not to accept cookies or to prompt you before accepting a cookie from a website you visit. You can also delete cookies on your computer or mobile device by using the appropriate function of your browser. If you decide not to accept our cookies or the cookies of our partner companies, you will not be able to see certain information on our websites and you will not be able to use some functions that are intended to improve your visit.
11. How do we use log files?
Every time you access our website, certain usage data is transmitted to us by your Internet browser for technical reasons and stored in log files. This involves the following usage data: Date and time our website was accessed; name of the website accessed; IP address of your computer or mobile device; address of the website from which you came to our website; amount of data transferred, as well as the name and version of your browser.
The analysis of the log files helps us to further improve our website and make it more user-friendly, to find and rectify errors more quickly and to manage server capacities. We can use the log files to determine, for example, at which times our Internet services are particularly popular and provide the corresponding data volume to ensure the best possible user experience.
12. How do we use web analysis tools?
In order to constantly improve and optimize our website, we use so-called tracking technologies. Web analysis tools provide us with statistics and graphics that give us information about the use of our Internet pages. The data on the use of a website is transmitted to the server used for this purpose. Depending on the provider of a web analysis tool, these servers may be located abroad. For the most frequently used web analysis tool, Google Analytics, this data is transmitted including abbreviated IP addresses, which prevents the identification of individual devices. Google complies with the data protection provisions of the "Swiss-U.S. Privacy Shield" agreement and has registered with the U.S. Department of Commerce for the "Swiss-U.S. Privacy Shield" (information on the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs). The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. A transfer of this data by Google to third parties only takes place on the basis of legal regulations or in the context of order data processing.
You can prevent the collection of data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout). You can find more information on Google Analytics and data protection at http://tools.google.com/dlpage/gaoptout or http://www.google.com/intl/de/analytics/privacyoverview.html.
13. How do we use social plugins?
Our Internet pages use social plugins, e.g. from Facebook, Twitter or Google+. The plugins are marked with the provider's logo and can be, for example, "Like" buttons or a Twitter button or Google+ button.
When you access our web pages that contain such a plugin, your browser establishes a direct connection with the provider's computers. The content of the plugin is transmitted directly to your browser by the provider site and integrated into the website. By integrating the plugins, the provider receives the information that you have accessed our website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins - for example, by clicking the "Like" button or leaving a comment - the corresponding information is transmitted directly from your browser to the provider and stored there.
If you do not want the provider to collect data about you via our website, you must log out from the provider before visiting our website. Even when you are logged out, the providers collect anonymized data via the social plugins and set you a cookie. This data can be assigned to your profile if you log in to the provider at a later time.
If a login is offered via a social login service - e.g. Facebook Connect - data is exchanged between the provider and our website. In the case of Facebook Connect, this may be data from your public Facebook profile, for example. By using such login services, you consent to the transfer of data.
The purpose and scope of the data collection and the further processing of your data by the provider as well as your rights in this regard and setting options to protect your privacy can be found in the provider's data protection information.
If you do not want the providers to collect data about you via these cookies, you can select the "Block third-party cookies" function in your browser settings. The browser will then not send any cookies to the server for embedded content from other providers. With this setting, other functions of our website may no longer work.